— The platform
Intelligent returns for every outcome
The Back platform helps fashion, footwear, and homeware retailers combine photo verification, AI grading, configurable rules, and intelligent routing to determine the best return outcome before products are shipped, handled, or processed.
Front end app for customers
Simple, guided, and frictionless.
Back office for operations
Powerful controls, rules, and insights.
— How it works
Verify earlier
Route smarter
Recover more value
— Customer Experience
Protect loyalty Prevent loss
Back helps retailers create smoother returns experiences for trusted customers while applying intelligent verification, routing, and policy controls to reduce fraud, operational cost, and unnecessary margin erosion.
Verify before it moves
Check item condition before return costs are triggered.
Apply your business logic
Use retailer-defined rules for each customer and return.
Determine the right outcome
Route every return to the most suitable next step.
Improve over time
Use return data to refine decisions and performance.
— Risk and Verification
Not every return should follow the same path
Back adapts the returns journey based on condition, customer behaviour, fraud signals, verification confidence, and retailer-defined rules. That means trusted customers can move faster, while high-risk or unverifiable returns trigger additional checks before costs are incurred.
Customer Return Scores
Real-time scoring based on return behaviour and history.
Dynamic Routing
Intelligently route to the right outcome, location, or partner.
Integrated Recommerce
Direct to resale, outlet, recycling or donation channels.
Insights & Analytics
Actionable dashboards to reduce loss and improve performance.
— White Label
Flexible return experience
Choose the return experience that works best for your brand and your customers.
— Built to integrate, not replace
Built to work with your existing returns stack
Back sits before traditional returns processing, helping retailers verify condition, assess risk and make smarter decisions before products start moving. Using customer-submitted photos, AI-powered grading and retailer-defined logic, Back can operate as a standalone returns portal or integrate with your existing returns platform, carrier network and operational systems.
Where Back fits in the returns journey
1. Customer starts return
From retailer site or chosen provider
2. Return initiated
via retailer portal or your preferred returns provider (e.g. ZigZag, Loop, Swap, Reveni, etc.)
3. Back makes the decision
Verify. Grade. Decide. Route. AI-powered intelligence engine
4. Return label provided
Label generated by Back or your chosen provider and sent to the customer
5. Item routed to your network
to carriers, warehouses, recommerce partners or other destinations
6. Final outcome
Best outcome for your business and customer
Connects with your
existing stack
— Returns verified, profits restored.
Book a Demo
See how Back helps retailers verify returns before products reach the warehouse, reduce fraud, and make smarter return decisions from customer photos.
- 20-minute walkthroughQuick, focused, and tailored to your needs.
- Tailored to your operationWe’ll explore your returns process and goals.
- No obligationAsk questions, see the value, decide next steps.