Spot issues earlier
Detect signs of wear, damage, makeup stains, pet hair, and missing tags before products enter the returns network.
Back uses customer-submitted photos, AI-powered grading, and intelligent return rules to help retailers reduce fraud, speed up refunds, and make smarter return decisions before products ever reach the warehouse.
Trusted by leading retailers
“Back is helping us reduce unnecessary returns movement, recover more value from unwanted stock, and keep more products in circulation through recommerce. It’s a smarter, more sustainable approach to returns.”

Simon Payne
Founder, Sole Responsibility

Shoppers take a few photos. Back instantly checks condition, flags issues, and confirms eligibility so you can approve refunds without waiting for warehouse inspection. No delays, no dead stock.
Stop costly returns earlier
Cut warehouse inspection time
Apply your return rules instantly
Refund faster with confidence

Back reviews customer-submitted photos to identify common issues and help you make confident return decisions before products enter your returns network.
Detect signs of wear, damage, makeup stains, pet hair, and missing tags before products enter the returns network.
Use AI-powered grading to assess item condition before products reach the warehouse.
Apply return rules instantly to approve, reject, reroute, or flag returns with greater confidence.
— Returns Cost Calculator
Most retailers don’t have a clear picture of how much returns are really costing across refunds, handling, storage, fraud and lost inventory value.
Use our Returns Cost Calculator to get a high-level estimate in minutes and identify where smarter returns decisions could reduce waste and improve profitability.
Back helps retailers reduce operational waste, recover more value from returned products, and make faster, more intelligent returns decisions from the moment a request is submitted.

Reduce unnecessary shipping, 3PL processing, storage costs, and avoidable handling across the full returns journey.
Lower operational costs and protect your margins.

Increase value recovery through smarter disposition, recommerce routing, and faster product decisions before stock loses value.
Maximise the value of every returned item.

Refund valued customers faster for a better post-purchase experience while keeping control of risky or unclear returns.
Stronger customer loyalty and higher retention.

Detect returns fraud using AI-powered risk models before it costs you, from suspicious claims to condition mismatches.
Reduce fraud losses and protect your bottom line.
Test different return rules and see the impact before making changes. Model the effect on cost, fraud, processing speed, recovery and sustainability in real time.
Cost Savings (£)
P&L£23,110
CumulativeEmissions avoided
ESG3.0 t
CumulativeTime saved (days)
CX6.0 days
Cumulative







Back is a modular add-on that plugs into your existing returns portal or carrier network. Add it to your returns flow without replacing your current systems and start saving from day one.
— Returns verified, profits restored.
See how Back helps retailers verify returns before products reach the warehouse, reduce fraud, and make smarter return decisions from customer photos.