Returns built for loyalty, Not loss.
We help retailers prevent returns abuse and reward positive customer behaviour, turning every return into a chance to recover value and reduce waste.
Back is a Returns Intelligence Engine
Our mission is to become the global intelligence layer for returns, transforming logistics from a cost center into a source of margin, insight, and circular value.
We make returns smarter using AI-powered grading and dynamic routing to help brands protect margin and unlock more value.
What problems are we solving?
Everything goes back to the warehouse
Returns are sent back to the warehouse by default regardless of condition or resale potential. That clogs operations, drives up costs, and misses smarter options like resale, repair, or recycling.
Grading is slow and inconsistent
By the time the warehouse team inspects a return, the chance to resell it is often gone. Grading is slow and subjective, delaying refunds and reducing recovery.
Returns fraud is on the rise
From wardrobing and item swaps to SNAD scams using AI-generated damage photos, fraudulent returns drain margin and erode trust. Without stronger verification, bad actors slip through while genuine customers pay the price.
Most retailers lose money on returns
Poorly managed returns wipe out revenue, overload operations, and bleed margin, all while creating frustration for shoppers and waste for the planet.
The problem is, most retailers don’t even know the true cost of returns because costs are fragmented across finance, operations, customer service, and inventory. The damage stays hidden until it’s too late.
And because all returns are treated the same, everything gets sent back to the warehouse for manual inspection, driving up costs and slowing everything down.
of all returned
apparel ends up in landfill or incineration
lost per return
days on average
With Back, each return has a unique journey
Back is not a traditional return management system that just generates labels and tracks parcels.
By moving the decision point to the earliest moment when the item is still in the customer’s hands, Back enables faster, smarter, and more cost-effective returns.
Use the toggle below to compare a typical returns flow with Back’s accelerated process.
Our services
Virtual Grading
Back uses customer-submitted photos to assess the item in real time, enabling faster refund decisions. No need to wait until the item reaches the warehouse anymore!
Customer Return Scores
Back turns 100+ data points
into actionable returner
profiles enabling fair decisions, accurate refunds, and
smarter policies.
Rules Engine
Build custom rules and workflows across variables like price, margin, fulfilment and customer geography, grade, payment mode, customer behavior, and more.
Get in touch with Back
Ready to transform your returns process?
Fill out the form to learn how Back can help your eCommerce brand restore profits, enhance customer satisfaction, and reduce operational waste with our intelligent returns technology platform.