— About
Back was built to help retailers make smarter return decisions earlier, protecting margin while improving recovery, operations, and customer trust.
— Our mission
Too many returned products create unnecessary cost, unnecessary movement and unnecessary waste.
We believe retailers should be able to understand the true condition of a product earlier, make better decisions faster and recover more value from every return.
That’s why we built Back.
Verify
before they move
Decide
before they spend
Recover
before value is lost
— See Back in action
Watch how Back verifies returns, determines the best outcome for every item, and intelligently routes products to resale, recommerce, recovery, or return processing based on retailer-defined rules.
Reduce unnecessary handling, recover more value, and create smarter return outcomes from the very start.
— Traditional returns vs smarter returns
Back helps retailers make smarter decisions earlier, before products are shipped, handled, and processed unnecessarily.
— Loss starts earlier than most retailers realise
$101bn
lost to returns fraud and abuse in 2023
NRF + Appriss Retail 2023
49%
of retailers say wardrobing is one of the most common forms of returns fraud
NRF + Appriss Retail 2023
13.7%
of returned merchandise is estimated to be fraudulent
NRF + Appriss Retail 2023
25%
of returned products may ultimately be discarded rather than resold
Optoro / CNBC 2023
Denim item shows signs of use but returns reason states ‘didn’t fit’.
This apparel return shows indicators of misuse and may result in policy action.
Homeware tables appear unused and match the return reason provided.
Approve the homeware return and proceed with the recommended workflow.
Jacket shows minor wear but remains within acceptable return policy.
Approve the jacket return with adjusted refund or grading as per policy.
Back combines expertise from global logistics, cross-border operations, returns technology, recommerce, retailer growth, and operational intelligence.
The team behind Back has helped scale and exit businesses across logistics, returns, duty technology, and secondary market infrastructure, bringing deep operational understanding to one of retail’s most complex challenges.
Co-Founder
Dean Townsend has founded, scaled, and exited multiple businesses across logistics and compliance, including SEKO Logistics Solutions Ltd and Fiscal IOR Ltd. He is known for turning complex global operational challenges into scalable commercial solutions.
Co-Founder
Marc Gross co-founded DutyCalculator.com before its successful exit in 2015, later investing in and helping scale SEKO Logistics through to its 2021 exit. He also co-founded Fiscal IOR, bringing deep experience across cross-border commerce, infrastructure, and technology.
Co-Founder & CRO
Giorgio Vitale brings over a decade of e-commerce, returns and recommerce experience, having previously led B-Stock Solutions across EMEA, the worlds largest marketplace for returned and excess inventory, Giorgio has developed global recommerce solutions for both Enterprise and SMB brands.
Co-Founder & CTO
Dhiren Bathija brings 18+ years of experience across IT, operations strategy, and digital transformation, helping shape Back’s technical architecture and operational intelligence capabilities.
Co-Founder & Marketing Director
Charlotte Partridge brings first-hand returns expertise from helping scale ReBOUND Returns through to its acquisition in 2022. Her experience spans retailer adoption, returns strategy, and brand positioning across the e-commerce ecosystem.
Co-founder & BI Architect
Natalia Peliugaeva is a data, research, and strategy specialist with experience spanning corporate finance, commercial research, and business intelligence. Following four years at a boutique London investment bank, where she led research across the full deal cycle, she founded Pelio Studio, supporting startups and international businesses with strategy, development, and data-driven insight.
Investor & Advisor
David Emerson brings more than 40 years of experience across global logistics and supply chain operations throughout Asia, the US, and the UK. He co-founded SEKO Logistics, now a global business with 140 offices across 40 countries, before successfully exiting and moving into investment and advisory roles across logistics and technology businesses.
Legal Consultant
Giovanna O’Malley is a legal and commercial specialist with more than 15 years of experience across contract negotiation, operational governance, and business transformation. Known for combining legal expertise with practical operational understanding, she has worked closely with executive leadership teams across areas including M&A, change management, HR, and inclusion & diversity, helping organisations navigate complex commercial challenges.
Co-Founder
Dean Townsend has founded, scaled, and exited multiple businesses across logistics and compliance, including SEKO Logistics Solutions Ltd and Fiscal IOR Ltd. He is known for turning complex global operational challenges into scalable commercial solutions.
Co-Founder
Marc Gross co-founded DutyCalculator.com before its successful exit in 2015, later investing in and helping scale SEKO Logistics through to its 2021 exit. He also co-founded Fiscal IOR, bringing deep experience across cross-border commerce, infrastructure, and technology.
Co-Founder & CRO
Giorgio Vitale brings over a decade of e-commerce, returns and recommerce experience, having previously led B-Stock Solutions across EMEA, the worlds largest marketplace for returned and excess inventory, Giorgio has developed global recommerce solutions for both Enterprise and SMB brands.
Co-Founder & CTO
Dhiren Bathija brings 18+ years of experience across IT, operations strategy, and digital transformation, helping shape Back’s technical architecture and operational intelligence capabilities.
Co-Founder & Marketing Director
Charlotte Partridge brings first-hand returns expertise from helping scale ReBOUND Returns through to its acquisition in 2022. Her experience spans retailer adoption, returns strategy, and brand positioning across the e-commerce ecosystem.
Co-founder & BI Architect
Natalia Peliugaeva is a data, research, and strategy specialist with experience spanning corporate finance, commercial research, and business intelligence. Following four years at a boutique London investment bank, where she led research across the full deal cycle, she founded Pelio Studio, supporting startups and international businesses with strategy, development, and data-driven insight.
Investor & Advisor
David Emerson brings more than 40 years of experience across global logistics and supply chain operations throughout Asia, the US, and the UK. He co-founded SEKO Logistics, now a global business with 140 offices across 40 countries, before successfully exiting and moving into investment and advisory roles across logistics and technology businesses.
Legal Consultant
Giovanna O’Malley is a legal and commercial specialist with more than 15 years of experience across contract negotiation, operational governance, and business transformation. Known for combining legal expertise with practical operational understanding, she has worked closely with executive leadership teams across areas including M&A, change management, HR, and inclusion & diversity, helping organisations navigate complex commercial challenges.
— Returns verified, profits restored.
See how Back helps retailers verify returns before products reach the warehouse, reduce fraud, and make smarter return decisions from customer photos.
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