Skip to content
Learn More

Returns Verified, Profits Restored

Back is a Returns Intelligence Engine, helping retailers protect margins, speed up refunds, and reduce waste by making smarter return decisions from customer photos
Get in touch
AI-powered returns grading example showing smartphone item selection screen and front/back photo upload of a grey cargo jacket.

Most retailers lose money on returns

£12 lost per return infographic showing cost of shipping, manual processing, and storage.

£12

lost per return – from shipping, manual processing, and storage
9.5 days infographic showing average time between return request and refund.
9.5
days on average between return request and refund
Infographic showing 25% of returned apparel ends up in landfill or incineration.

~25%

of returned apparel ends up in landfill or incineration

Smarter returns start with a photo

Shoppers take a few photos. Back instantly checks condition, flags issues, and confirms eligibility — so you can approve refunds without waiting for warehouse inspection. No delays, no dead stock.

 

Mobile Prototype Screenshots (34)
www.back.tech (20)

Verify returns before they ship

  • Research-led filters catch common issues such as makeup marks, sweat stains, damage, and more.
  • Our AI model performs visual identification, condition assessment, and verification — becoming more accurate with every photo reviewed.
  • Grading decisions take into account each shopper’s return history and behaviour.
www.back.tech (38)
Mobile Prototype Screenshots (32)

Know your customers. Predict their next move.

Back builds a live profile for every returner using 100+ data points — purchase history, return frequency, fraud risk, past item condition, and more. This intelligence fuels smarter policies, personalised friction, and precise refund decisions.

  • Instant refund VIPs for items under £20
  • Auto-reroute damaged goods to recycling partner
  • Restrict "keep it" for high-risk returners

Your rules, our engine

Build powerful workflows using any variable — price, margin, location, customer profile, grade, payment type, and more.
Stack multiple conditions to trigger instant actions, from same-day refunds to smart end-of-life routing.

With Back, you’re in control of every return decision.

Returns automation logic showing custom conditions for cost, customer rating, and item grade triggering auto-refund and fast shipping.
Returns rules engine showing conditions based on payment mode, customer LTV, and return rate triggering manual review and routing to disposition partner.
Mobile Prototype Screenshots (33)

Returns that learn

Test return rules before they go live with real‑time “what‑if” scenarios. Back predicts financial, operational, and environmental impact, helping you fine‑tune for profit, customer satisfaction, and sustainability — and gets smarter with every return.

The ROI of Smarter Returns

Cut Cost, Not Corners

Reduce Unnecessary Shipping, 3PL Processing, and Storage Costs

Delight with Speed

Refund valued customers faster for better customer experience

Spot the Fakes

Detect return fraud via AI-powered risk models

Recover More, Waste Less

Increase value recovery through official disposition partners

The ROI of Smarter Returns

Cut Cost, Not Corners

Reduce unnecessary shipping, 3PL processing, and storage costs

Recover More, Waste Less

Increase value recovery through official disposition partners

Delight with Speed

Refund valued customers faster for better customer experience

Spot the Fakes

Detect return fraud via AI-powered risk models

Prevent Unwanted Returns
Prevent Unwanted Returns

Prevent wardrobing and policy abuse with smart return blocks and instant, transparent customer messaging.

Fast Track VIP Returners
Fast Track VIPs

Reward loyal customers by automatically fast-tracking returns or refunds with no need for manual CS intervention. 

Intelligent Returns Logic

Intelligent Returns Logic

Apply adaptive rules that respond to product type, customer profile, and return history to optimise every return decision you make.


Automated Decision Tools
Automated Decision Tools

Automate approvals, routing, and processing to cut warehouse workload, speed up returns, and free your team for higher‑value tasks.

 

Virtual Grading and Recommerce
Virtual Grading and Recommerce

Remotely verify condition using customer‑submitted images and route eligible items into resale or recommerce channels for profit recovery.

 

Seamless Returns that Convert

Seamless returns that reconvert

Deliver a seamless, branded return journey that feels like your store — turning every step into a chance to save the sale and maintain brand loyalty.

Seamless integration from day one

Back is built as a modular add‑on that integrates with any return portal or carrier you already use. Add Back to your returns flow without replacing your systems — just plug in and start saving!

Smartphone showing return rejection screen, with Back logo and plug icon illustrating modular integration into existing return systems.

Get in Touch with Back

Ready to transform your returns process? Fill out the form below to learn how Back can help your eCommerce brand restore profits, enhance customer satisfaction, and reduce operational waste with our intelligent returns technology platform.