Returns Verified, Profits Restored.
Back is a Returns Intelligence Engine, helping retailers protect margins, speed up refunds, and reduce waste by making smarter return decisions from customer photos
Sweat
Sweat marks identified under the arms — a sign the item has been worn.
Damage
Small tear visible in the fabric — makes the item unsuitable for resale.
Makeup
Makeup transfer detected on the neckline — suggests the dress was worn out, not just tried on.
Pet Hair
Pet hair visible on the fabric — indicates the item wasn’t kept in new condition.
Smarter returns start with a photo.
Shoppers take a few photos. Back instantly checks condition, flags issues, and confirms eligibility so you can approve refunds without waiting for warehouse inspection. No delays, no dead stock.
Verify returns before they ship
Research-led filters catch common issues such as makeup marks, sweat stains, damage, and more.
Our AI model performs visual identification, condition assessment, and verification becoming more accurate with every photo reviewed.
Grading decisions take into account each shopper’s return history and behaviour.
Know your customers.
Predict their next move.
Back builds a live profile for every returner using 100+ data points from purchase history, return frequency, fraud risk, past item condition, and more. This intelligence fuels smarter policies, personalised friction, and precise refund decisions.
Instant refund VIPs for items under £20
Auto-reroute damaged goods to recycling partner
Restrict “keep it” for high-risk returners
Protect your business from returns fraud
Fraudulent returns drain profit and damage trust. From wardrobing and deliberate damage to SNAD scams with AI-doctored photos (Significantly Not As Described), bad actors are getting smarter and most retailers are left paying the price.
Back keeps you protected:
Detect falsified or AI-manipulated images before refunds are issued.
Require live photo or video capture instead of file uploads.
Verify against seller photos: Compare customer evidence with original listing.
Your rules, our engine
Build powerful workflows using any variable from price, margin, location, customer profile, grade, payment type, and more.
You can stack multiple conditions to trigger instant actions, from same-day refunds to smart end-of-life routing.
With Back, you’re in control of every return decision.
Returns that learn
Test return rules before they go live with real‑time “what‑if” scenarios. Back predicts financial, operational, and environmental impact, helping you fine‑tune for profit, customer satisfaction or sustainability and it gets smarter with every return.
The ROI of smarter returns
Cut costs, not corners
Reduce unnecessary shipping, 3PL processing, and storage costs
Recover more, waste less
Increase value recovery through official disposition partners
Delight with speed
Refund valued customers faster for better customer experience
Spot the fakes
Detect return fraud via AI-powered risk models
Seamless integration from day one
Back is built as a modular add‑on that integrates with any return portal or carrier you already use. Add Back to your returns flow without replacing your systems. Just plug in and start saving!
Get in touch with Back
Ready to transform your returns process?
Fill out the form to learn how Back can help your eCommerce brand restore profits, enhance customer satisfaction, and reduce operational waste with our intelligent returns technology platform.