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Returns built for loyalty, not loss.

We help retailers prevent returns abuse and reward positive customer behaviour, turning every return into a chance to recover value and reduce waste.

 

Returns grading example showing smartphone 'Keep your item' message and dirt detection on a pair of white trainers.

 

Back is a Returns Intelligence Engine

We're on a mission to become the global intelligence layer for returns, transforming logistics from a cost center into a source of margin, insight, and circular value.

We make returns smarter — using AI-powered grading and dynamic routing to help brands protect margin and unlock more value.


 

Back is a Returns Intelligence Engine

 
Returns scenario comparison showing open cardboard shipping box next to a laptop screen with profit and emissions analysis for multiple return outcomes.

We're on a mission to...

Become the global intelligence layer for returns, transforming logistics from a cost center into a source of margin, insight, and circular value.

We make returns smarter — using AI-powered grading and dynamic routing to help brands protect margin and unlock more value.

What problems are we solving?

Returns dashboard with financial overview displayed on a laptop screen, in front of a woman holding a soiled green dress and looking dissatisfied.

No one knows the true cost of returns

Most retailers underestimate the impact of returns — from lost margin and labour costs to missed resale and environmental waste. Without visibility, it’s hard to fix what you can’t see.

Everything goes back to the warehouse

Returns are sent back to the warehouse by default — regardless of condition or resale potential. That clogs operations, drives up costs, and misses smarter options like resale, repair, or recycling.

Grading is slow and inconsistent

By the time the warehouse team inspects a return, the chance to resell it is often gone. Grading is slow and subjective — delaying refunds and reducing recovery.

Returns decision flowchart showing a customer's return being routed to various destinations: warehouse, retail store, outlet, charity, or recycling, based on smart return logic.

With Back, each return has its unique journey…

Most retailers lose money on returns.

They wipe out revenue, overload operations, and bleed margin — all while creating frustration for shoppers and waste for the planet. Why? Because all returns are treated the same.

Regardless of quality or resale potential, everything gets sent back to the warehouse for manual inspection — driving up costs and slowing everything down.

Back is different.

Back is not a traditional return management system that just generates labels and tracks parcels.

By moving the decision point to the earliest moment – when the item is still in the customer’s hands, Back enables faster, smarter, and more cost-effective returns.

Our services

Virtual Grading

Back uses customer-submitted photos to assess the item in real time, enabling faster refund decisions – no need to wait until the item reaches the warehouse.

Customer Return Scores

Back turns 100+ data points into actionable returner profiles — enabling fair decisions, accurate refunds, and smarter policies.

 

Rules Engine

Build custom rules and workflows across variables like price, margin, fulfilment and customer geography, grade, payment mode, customer behavior, and more.

Contact us

Ready to transform your returns process? Fill out the form below to learn how Back can help your eCommerce brand restore profits, enhance customer satisfaction, and reduce operational waste with our intelligent returns technology platform.