Uniform policies aren’t just outdated — they’re expensive.
Most retailers don’t realise how much money they’re leaving on the table because of generic return policies.
They were built for simplicity. But today, they’re costing you revenue, loyalty, and sustainability — all at once.
Let’s break it down.
When every return is treated the same — regardless of item value, customer history, or risk — you:
Refund too early
Refund the wrong customers
Miss resale windows
Increase fraud exposure
Generate excess waste
And worst of all?
You alienate the very customers you worked hard to win.
Most providers only make decisions after the return has been received. By then, it’s too late to protect margins or steer inventory to its best outcome.
Returns are being overhandled, overshipped, and overprocessed — leading to:
Lower recovery rates
Slower restocks
Higher operational costs
More landfill waste
The longer you wait to make decisions, the less control you have.
With the right tools, decisions can be made before the parcel is even sent.
At Back, we give retailers the ability to:
✅ Pre-verify item condition with virtual grading
✅ Route each parcel based on profit, risk, and sustainability
✅ Fast-track refunds for trusted customers
✅ Flag risky returns in real time
The result?
Returns become faster, smarter, more profitable — and more aligned with your brand values.
Retailers using intelligent, personalised return logic are already seeing the benefits:
Fewer unnecessary returns
Reduced handling and shipping costs
Improved recommerce recovery rates
Stronger loyalty from high-value customers
One-size-fits-all is a relic.
Smarter returns aren’t just possible — they’re happening.
Want to see what a personalised, profit-led returns engine looks like? Book a demo with Back today.